Eperformance is committed to protecting your privacy. This privacy statement describes why and how we collect, use and disclose personal information collected from individuals themselves or from other third parties, and provides information about individuals’ rights with respect to their personal information. We may use personal information provided to us for any of the purposes described in the relevant section of this privacy statement or as otherwise stated at the point of collection.
We process personal information as necessary for our legitimate business purposes in a transparent manner. If you have any questions regarding our privacy practices, please contact us as set forth in the Contact Us page.
When visitors leave comments on the site, we collect the data shown in the comments form only. We do not collect the visitor’s IP address and browser user agent string.
Information collection
We collect and use business contact details for individuals associated with existing and potential Eperformance clients to manage and maintain our relationship with those individuals. Like most businesses, we use a Customer Relationship Management system (CRM) to store personal information about our business contacts.
The collection of personal information about contacts and the addition of that personal information to CRM is initiated by Eperformance staff and may include name, employer name, title, phone, email and other business contact details. In addition, CRM may collect data from Eperformance emails and calendar systems concerning interactions between Eperformance staff and business contacts.
When we send you emails, we may use technologies to determine whether the email has been opened and whether the links contained within the message have been clicked on. We may combine information collected through these means with other information we maintain about you to measure interest in our specific offerings and email campaigns, improve our offerings to specific target audiences, and tailor our interactions with you.
We use this information for the following business purposes:
- Administering, managing and developing our business and services. We may process personal information to run our business, including:
- managing our relationship with clients;
- providing services and customer support to our clients;
- developing our business and services, such as identifying client needs and improvements in service delivery and learning more about a client relationship opportunity we have an interest in;
- analyzing and evaluating the strength of interactions between Eperformance and a contact (e.g., CRM may assimilate statistical information on interaction frequency, duration, and response time);
- performing analytics, including with regard to trends, relationship maps, sales intelligence, and progress against account business goals;
- hosting or facilitating the hosting of events;
- conducting surveys; and
- administering and managing our website, systems, and applications.
- Providing information about us and our range of services. Unless we are asked not to, we use client business contact details to provide information that we think will be of interest about Eperformance and our services. For example, we may send you industry updates and insights, information about other services that may be relevant to you, and invites to events.
Information retention
Personal information will be retained in Eperformance CRM for as long as we have, or need to keep a record of, a relationship with a business contact. Personal information may be held for longer periods where extended retention periods are required by law, regulation, or professional standards and to establish, exercise or defend our legal rights.